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How to pitch your song to Spotify playlist curators!

Jan 22, 2026 • By Paul Nicholls

Where do I get Spotify playlist contacts?

Many playlist owners share their contact details directly on their Spotify playlists, usually in the description as an email, social media handle, or submission link. Our MusicMinutes platform has already captured this information with daily updates and makes it easy for you to find playlists that your song will fit on, and provide you with their contacts!

We also calculate a quality rating, which is essentially how high the potential value of the playlist is in being able to help you as an artist. So you can start from the top and work your way down to build your own connections in your genre.

How should I write my pitch?

Always put yourself in their shoes, they are expecting submissions, but they may get multiple per day and you need to make it clear but show that you understand what their playlist is about.

First, dive into the playlist. Play through a few songs to make sure your song matches the style, energy, and themes.

Start with a subject line that mentions their playlist to catch their eye and show you've paid attention. Examples include:

  • "Idea for Your 'Indie Pop Gems' Playlist: My Track [Song Title] by [Your Artist Name]"
  • "Music Submission: [Your Artist Name] - [Song Title] Would Suit Your Rap Flows List"
  • "Quick Suggestion for 'Acoustic Chillouts': Listen to [Song Title] from [Your Artist Name]"

Keep the email body short and friendly (around 100-150 words max). Say hi with their name if you can find it (e.g., "Hey Jude,"). Give a real compliment on what they have curated and briefly explain why your song fits (e.g., "My new single has that same upbeat indie feel with guitar riffs inspired by The Strokes"), and add a direct link to your song on Spotify. Don’t include an .mp3 as it’s more likely to end up in spam. Wrap up by saying something like, "Let me know if it clicks with you, thanks for checking it out!"

Sign off with your name, artist links, and maybe your Instagram so they have your contacts. This is called an email signature and helps to look more professional. Here’s an example:

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If you don’t get a reply after 7-10 days, you could try sending one gentle follow-up: "Hey, just following up on my email about [Song Title], hope you got a chance to hear it!" but be careful not to push or show any aggression.

How do I land in their actual inbox and not in their spam or promotion folder?

Deliverability means getting your email into their main inbox, not the junk folder. It's crucial to consider this, or your pitch may never even have had a fair chance, and repeated spam flags could hurt your email's reputation, lowering your future success.

If you are tech savvy then you should take a look online on how to improve deliverability, but our guide below already accounts for improving your deliverability chances:

  • Personalize every email: Write each one fresh, like you're texting a friend. Mention their playlist name or a song from it. This tells Gmail's filters it's real, not automated spam. Avoid copying the same message to everyone.
  • Start small and build: Only send 5-10 per day. To avoid getting marked as spam.
  • Do not use AI to generate your pitch: If you use AI, the email providers may flag it as spam as AI content detection for inboxes is becoming more and more standardised. Take the time to on your pitches as it will lead to higher success rates.
  • Keep it concise and simple: Use plain text (no fancy fonts or images), skip attachments (just link your Spotify track), and avoid spammy words or all caps. Concise subject lines help too as suggested above.
  • Use an aged email account: Older emails that are used frequently with normal interactions are unlikely to be marked as spam or promotional content. Also send the emails from the standard web version or mobile that you usually use.
  • Use a signature: Custom signatures with your artist info and contact look more professional.
  • Track your progress: Use a simple Google Sheet or notes app to list who you emailed and when. If you get no replies and you have emailed 50+ over a couple of weeks, give it some time and if things don’t change, it’s possible they didn’t receive your track, or your track was unsuccessful. If you are worried about your track quality, I recommend using some of the free features on SubmitHub or posting your song on Reddit to get feedback. You are welcome to post it in our community or ask for advice here: r/musicminutes

What if they ask me for money?

If a playlist owner asks for money in exchange for adding your track, it's safer not to proceed, as this can violate Spotify's terms and lead to fake bot streams or penalties for your account. Instead, notify a MusicMinutes admin for advice if you got the contact from our network. If you decide you want to pay anyway, definitely confirm that the playlist is good by checking our MusicMinutes details section, visiting SubmitHub's playlist checker to determine the monthly listeners, and artist.tools Spotify Bot Checker to detect any bot activity or inflated metrics. But remember there’s always a risk when handing over money online.

Good luck!

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How to pitch your song to Spotify playlist curators! | MusicMinutes | MusicMinutes