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About 30 seconds on average. In that time our software runs its processing and returns your full analysis.

We have spent years studying what works for musicians on social media. First we run proprietary checks on your video, including song and audio analysis. Then we use the latest high-power AI models to read everything in the video and combine it with our own evolving, proven guide to great content for musicians. This is not a generic analysis. The AI interprets the video against strict criteria, then leans on our detailed guide to assess each element, so it stays as human as we could make it.

Predicting the exact reach of a single video is very hard, since it depends on account size, average engagement, timing, execution and a fair bit of luck. What Clarity does give you is the fastest way to understand what may be holding your content back and how to fix it. The retention curve is hard to model for the same reasons, so we show it as an experimental visualisation of where viewers might drop off. We are always working to improve accuracy.

No. That would be a way to game the app, so deleting a video does not restore any of your monthly usage.

When you submit a video on a free account, we treat it as an exchange of value. You get professional feedback immediately, and your video enters our discovery queue. If approved, it appears in Inspo for paid users to learn from, always crediting you with your social and Spotify links so the network can support you. That network includes labels, managers and other artists. Paid users get a much higher analysis limit and can switch discovery off per track if they prefer. Discovery is only about the Inspo feed inside the app. Posting on our own social channels is a separate choice called Spotlight, and it never happens unless you approve that specific video.

It is a chance to be featured on our Instagram and TikTok, including stories. We run paid ads to those channels, so they get real traffic. When an analysis comes back scoring 70 or more, we ask on the result screen whether we can feature it, and you answer Approve or Decline. That approval is your consent for us to post that specific video publicly. A qualifying free analysis can be put forward, and paid accounts get 10 priority video entries, which we look at first. Videos scoring under 70 are never put forward and you will not be asked about them. Approving is not a guarantee. We choose which videos to feature and most will not be picked.

Only if you approved that video for Spotlight, and only if we pick it. Nothing goes out without your approval first. When we do feature you, we credit you and tag your handle in the caption, so add your Instagram handle to your artist profile if you have not already. If you change your mind, turn Spotlight off on that video at any time from its menu in Clarity. If it has already been posted, tell us and we will take it down, no questions asked.